Top Beauty Retail Apps on Android in Lithuania: Q1 2025

In the first quarter of 2025, the beauty retail app market on Android in Lithuania showcased interesting trends. Here's a breakdown of the performance of the top five apps based on data from Sensor Tower.

Notino: perfumes and cosmetics experienced a fluctuating pattern in weekly downloads, starting with around 200 and peaking at over 1K in mid-January and late February. Active users varied from approximately 2.3K to 4.1K, showing spikes in mid-January and February.

Douglas maintained a consistent download rate, with weekly figures ranging from 350 to 780. While specific active user data isn't available, the stable download numbers suggest sustained user engagement.

MAKEUP - Beauty without limits saw modest download numbers, fluctuating between 30 and 150 weekly. However, active users steadily increased from 29 to 564, indicating growing engagement over the quarter.

Mein dm had a consistent download pattern, with numbers oscillating between 50 and 110. Active users remained relatively stable, ranging from 1.2K to 1.4K.

Finally, Oriflame showed a varied download trend, peaking at 177 in mid-February. Active users saw minor fluctuations, ranging from 1.3K to 1.5K, before ending the quarter at around 1.2K.

These insights highlight the dynamic nature of the beauty retail app market in Lithuania. For more detailed insights, visit Sensor Tower.